The Brush Guys Cookie Policy
Effective Date: October 21, 2026 | Last Updated: October 21, 2026
This Cookie Policy explains how The Brush Guys ("we," "us," or "our") uses cookies and similar technologies on www.thebrushguys.com (the "Site"). It should be read together with our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include web beacons, pixels, tags, and local storage, which we refer to collectively as "cookies" in this Policy. First-party cookies are set by us. Third-party cookies are set by our partners. Cookies may be session cookies (deleted when you close your browser) or persistent cookies (which remain until they expire or are deleted).
How We Use Cookies
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Enable core functionality such as security, spam protection, login, and form submission. Cannot be switched off. | WordPress login and security cookies, hCaptcha and Google reCAPTCHA spam protection |
| E-commerce / Cart | Remember items in your cart, checkout progress, and recently viewed products. | WooCommerce cart and session cookies, recently viewed products |
| Performance / Analytics | Collect aggregated information about how visitors use the Site so we can measure and improve performance. | Google Analytics 4 (delivered through Google Tag Manager) |
| Functional | Remember choices you make and power embedded features. | Saved preferences, PayPal checkout, embedded YouTube videos, Instagram feed (Smash Balloon), Facebook social comments |
| Advertising / Targeting | Build a profile of your interests and show you relevant ads on and off the Site; measure ad performance. | Meta (Facebook) Pixel, Facebook SDK |
We use cart and checkout cookies to remember items in your cart and complete your purchase, and we use advertising pixels (such as the Meta Pixel) to show you relevant ads based on products you've viewed. Several states treat this kind of cross-context advertising as a "sale" or "sharing" of personal information. See Section 5 of our Privacy Policy for your opt-out rights.
Your Choices & How to Manage Cookies
- Cookie preferences. Where available, you can accept or reject non-essential cookies through a cookie banner or preference center on the Site.
- Browser controls. Most browsers let you view, delete, and block cookies through their settings. Blocking some cookies, especially cart cookies, may affect how the Site functions.
- Opt-out signals. We honor recognized opt-out preference signals, including the Global Privacy Control (GPC), where required by law.
- Analytics opt-out. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
- Advertising opt-out. You can manage interest-based advertising through the DAA and NAI opt-out tools, and through your Facebook ad preferences.
Do Not Track
Some browsers offer a "Do Not Track" (DNT) setting. Because there is no consistent industry standard for DNT, the Site may not respond to DNT signals; however, we honor the Global Privacy Control as described above.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. We will revise the "Last Updated" date when we do.
Contact Us
Questions about our use of cookies? Contact us at [email protected] or (858) 201-3511.